Your customers can choose to add items to a wish list for purchase later. In order to use the wish list, customers must sign up for an account on your web site so they can view their wish list when they return later. Items on the wish list can be easily added to the shopping cart. Once purchased, the items are automatically removed from the wish list.
The wish list feature is a great way to get customers to keep coming back to your web site and to build up your list of regular shoppers. Customers can "share" their wish lists with family and friends as well! This gets more visitors to your site and also gets those items off your shelf more quickly.