Pinterest has become a top social media player with over 70 million users. Users tend to be more product-focused on Pinterest than when they are using other social networks like Facebook. Pinterest users like to pin their favorite products, and 69 percent of users have pinned products they have purchased or wish to purchase. [Source]

Pinterest is rolling out more tools to help businesses measure their presence on Pinterest. One of these tools is Pinterest Analytics, which allows you to see data about items pinned from your website. You can use Pinterest Analytics to see how many people pin from your website, see your content, and click your content.

To set up Pinterest analytics you will first need a verified Pinterest business account. Next, follow the instructions in this video to start using Pinterest Analytics. If you are a HEROweb/MightyMerchant customer and need help verifying your website with Pinterest, please contact us.

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