Launch the Google Analytics Real-Time Data Feature
We have long advocated the use of Googleís free analytics program, Google Analytics. Itís a powerful tool to help you understand user activity on your website. Up to now, the data has always been about what happened in the past: how many visitors you had, what pages they looked at, what keyword searches brought them to your site. However, with Google's Real-Time, you can monitor visitor activity as it happen on your site. Page views are reported seconds after they occur, and the reports are updated continuously.
One of the problems with the previous data lag-time is that it could take hours to discover an error when launching a new campaign. If your tracking code is not in place or if there is a typo in the web address, itís critical to find this information out before you start driving users to the landing page. With Real-Time reports, you'll be able to spot problems right away.
The next time you send out an email blast, social media announcement, or launch a targeted campaign, launch Google Analytics Real-Time and watch the activity on your site as it happens. Use it to see if promotions or a new blog post bring traffic to your site, if new content is being viewed and more. Real-Time even provides an instant breakdown of the type of device being used to view your site.†
About the Marketing Bite
Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.
"You offer such great information - I feel like I am gaining a bigger and smarter marketing presence. Thank you so much!" -Pamela
"Thanks. I have been getting a lot of value from [the Marketing Bite]. If I need help with marketing on the web in the future, I know where to find the experts." -Jodi
Need a Website?Get a Quote
- Marketing Bite: Simplify Your Homepage Text
Thu, Mar 02 2017 3:21 pm
- Marketing Bite: Connect with Email Subscribers on Facebook
Thu, Feb 16 2017 3:34 pm
- Marketing Bite: Use Attribution Modeling to Tune Your Online Marketing Budget
Thu, Feb 09 2017 4:47 pm
- Marketing Bite: Hone Your Marketing Approach Using Customer Observations
Thu, Feb 02 2017 3:38 pm
- Marketing Bite: Test Your Mailing List Signup
Thu, Jan 26 2017 5:30 pm
- Marketing Bite: Read Facebook's Admin's Guide to Moderating Your Page
Thu, Jan 12 2017 4:43 pm