Place Your Call to Action High on the Page
As you adjust content on your webpages, make sure that your call-to-action still has prominent placement at the top of your page. There’s no guarantee that a visitor to your website will take the time to scroll down the page looking for the next step to take, so making your call-to-action easy to find is essential for keeping customers engaged.
If a webpage has a banner or slideshow, you will likely want to take advantage of this prime real estate high on the page to feature your call-to-action button or link.
If you have a mobile responsive MightyMerchant website, your slideshow may be already configured to display a button, or it may be set up so that each slide image can be linked to a page on your site. If you are a MightyMerchant customer, and need help setting up a call-to-action button, please submit a request via our Online Support Request Form.
For more thoughts on what makes a good call-to-action, as well as some examples, check out our recent Marketing Bite, Make Sure All Pages on Your Site have a Clear Call-To-Action.
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