Make Sure Your Marketing and Technology Team Members are Communicating Together
One of the best pieces of advice we can give to a small business owner is to make sure that all members of your team are communicating with each other and making maximum use of each others' knowledge and resources.
As an Ecommerce platform provider, we work with many small business owners who utilize outside marketing firms for paid advertising or search engine optimization. More often than not, we have no contact with these marketing firms. This is a lost opportunity for the business owner, as we can often provide direction on utilizing our system for conversion tracking or marketing implementations that would be much harder or impossible to accomplish without a little direction. We see much money wasted and many poor implementations that could have been easily avoided.
If you own a website, think of yourself as a general contractor. You likely need to coordinate the efforts of several members of your team. By facilitating good communication among team members, you will be taking a big step toward ensuring your success.
About the Marketing Bite
Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.
"You offer such great information - I feel like I am gaining a bigger and smarter marketing presence. Thank you so much!" -Pamela
"Thanks. I have been getting a lot of value from [the Marketing Bite]. If I need help with marketing on the web in the future, I know where to find the experts." -Jodi
Need a Website?Get a Quote
- Marketing Bite: Simplify Your Homepage Text
Thu, Mar 02 2017 3:21 pm
- Marketing Bite: Connect with Email Subscribers on Facebook
Thu, Feb 16 2017 3:34 pm
- Marketing Bite: Use Attribution Modeling to Tune Your Online Marketing Budget
Thu, Feb 09 2017 4:47 pm
- Marketing Bite: Hone Your Marketing Approach Using Customer Observations
Thu, Feb 02 2017 3:38 pm
- Marketing Bite: Test Your Mailing List Signup
Thu, Jan 26 2017 5:30 pm
- Marketing Bite: Read Facebook's Admin's Guide to Moderating Your Page
Thu, Jan 12 2017 4:43 pm