Look for Opportunities to Share Individual Customer Interactions
Whenever you have individual conversations and correspondence with customers, consider if you are discussing valuable information that would benefit your entire customer base.
Here are some examples:
- You have emailed helpful and detailed information about how to use your products.
- You have received positive customer feedback.
- You have had an unusual or entertaining interaction with a customer that highlights what is unique about your business.
You can use these conversations to fuel the content development on your website and social media channels. (Just remember to check with customers before sharing their names.)
Developing and building a rich body of content is a key to online success and a habit you want to get into. There is no better source for website content than the day-to-day conversations and communication you are already having.
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