MightyMerchant

Marketing Bites

Include a Clear Call to Action on Your Home Page

A Call to Action (CTA) is a combination of text, images, and/or other graphical elements that urges a site visitor to take a specific action.

How clear is the CTA on your home page? Go to the home page of your website and assess whether your CTA is clear, specific, and compelling. Does your CTA inspire a user to buy a product, contact you for more details, sign up for your email newsletter, or watch a video? You need to determine what is the most important action for your site visitors to take, and tell them!

Make sure your CTA is above the fold of your home page, meaning that your site visitors do not have to scroll down to spot it immediately. Get a friend to check your site as well, and see how long it takes them to spot your CTA -- a second set of eyes can help you realize how easy it is (or isnít) to find.

A clear CTA is a crucial part of any successful website. Take a look at the calls to action highlighted on the HEROweb home page below. And for more ideas on getting your point across, read our full article, Include a Clear Call to Action on Your Home Page.

Subscribe Now

About the Marketing Bite

Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.

Readers say...

"You offer such great information - I feel like I am gaining a bigger and smarter marketing presence. Thank you so much!" -Pamela

"Thanks. I have been getting a lot of value from [the Marketing Bite]. If I need help with marketing on the web in the future, I know where to find the experts." -Jodi

Need a Website?

Get a Quote

Latest News

Sign Up for
Marketing Bites
Take Your Website From Zero to Hero!
Let Us Know
How We Can Help!
MightyMerchant