Search Engine Marketing to Boost Your Website Traffic

Whether you are struggling to to generate online traffic to your website, or simply looking to maximize your search engine exposure -- this presentation is for YOU!
Review our discussion of the key aspects of how to get the most out of your search engine marketing.We looked at specific examples of what works and what doesn't, and gave some on-the-spot suggestions to audience members' sites.
Although our presentations are great for newbies, we welcome experienced website owners and always provide a range of actionable information to move your business forward.
We offered a special incentive prize to attendees that also pre-registered online. They were eligible to win a $250 coupon for HEROweb services! For current customers this could offset costs for a new feature upgrade or re-design.* For non-customers, this could offset the cost of developing a new site!
Congratulations to our randomly selected winner, Norma of The Oregon Cotton Mill!
*Not applicable to offset monthly fees.
We covered the following topics:
  • Basic On-Site Optimization
  • Link-Building Tips
  • Writing Content for Search Engines
  • A Survey of SEO Factors
  • Measuring Your Results
Presentation Materials:
Doing search engine marketing well takes an interesting mix of creativity, analytical skills, and technical knowledge. We focused on some very simple ideas and presented some immediate steps that business owners can take to gain measurable results with their search engine marketing. Michael Stearns

Marketing Bites Monthly Talks feature our very own Michael Stearns, co-owner and founder of HEROweb Marketing & Design, SCORE presenter and Lane Small Business Development Center instructor.

Each talk is 90 minutes and includes a presentation with in-depth discussion on a specific web marketing topic to help entrepreneurs boost their online business. One of the key benefits of this series is the dialogue generated by attendees, giving business owners the chance to share their stories and questions with their peers and our resident web marketing and ecommerce expert, Michael Stearns.

Other topics this spring include:

Online registration is encouraged but not required.

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