If you are like many website owners, the most frequent visitors to your website are you and other members of your staff. To prevent your own visits from skewing your Google Analytics reports, we recommend that you create a simple filter in Google Analytics to suppress your own traffic from the data.

For step-by-step instructions on creating the filter, please visit our support document titled “ Filtering Your IP Address from Google Analytics.”

This quick step can greatly improve the usefulness of your Google Analytics data for analyzing how your customers and potential customers interact with your website.

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