Examine Your Facebook Posting Strategy
Facebook released results of an internal study that they conducted to discover which types of posts generate the most engagement. Four weeks of posts across 23 brands and six industries were examined, and the messages were categorized into three types:
- Messages about the product or service
- Messages related to the brand
- Messages unrelated to the brand
This is a particularly interesting result (emphasis mine): "Posts on topics related to the brand, but not specifically about the product or service, were the sole universally significant predictor of all types of engagement."
If you want to make the most of your Facebook page and get your fans engaged in a specific way, Facebook has it figured out:
- If your goal is to generate "likes": Post on topics related to your brand, along with a clear call-to-action ("Like this if....")
- If your goal is to generate comments: Post on topics related to your brand, and ask a question in the post ("What are your top three uses for ____ product")
- If your goal is to generate shares: Post on topics related to the brand, and use photos, photos albums and videos
Examine your Facebook page posting strategy and see how it compares to their ideas. Integrate their recommendations to generate engagement.
About the Marketing Bite
Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.
"You offer such great information - I feel like I am gaining a bigger and smarter marketing presence. Thank you so much!" -Pamela
"Thanks. I have been getting a lot of value from [the Marketing Bite]. If I need help with marketing on the web in the future, I know where to find the experts." -Jodi
Need a Website?Get a Quote
- Marketing Bite: Simplify Your Homepage Text
- Marketing Bite: Connect with Email Subscribers on Facebook
- Marketing Bite: Use Attribution Modeling to Tune Your Online Marketing Budget
- Marketing Bite: Hone Your Marketing Approach Using Customer Observations
- Marketing Bite: Test Your Mailing List Signup
- Marketing Bite: Read Facebook's Admin's Guide to Moderating Your Page