Once a site visitor has made a purchase or contacted you regarding a service, sustain their interest by inviting them to engage with your business via social media, your blog, or other means. If you have an ecommerce website, you can use your order confirmation email to provide customers opportunities to stay connected. If you are a service-based business, you can utilize the thank you page for your contact or newsletter form.

Here are some examples of engaging content you could offer up to your customers:

• Links to your social media profiles
• An invitation to sign up for your newsletter
• A link to your blog with a description of what content you post there
• Resources on your website that will help customers get the best use out of your products or services

A completed purchase or a submitted contact form shouldn’t signal the end of your marketing efforts. Instead, you should consider it a key moment to start building a long-term relationship with your customers.

If you are a MightyMerchant customer, you should be able to edit your thank you pages via the site manager. If you need assistance, feel free to contact us with your orange Help Beacon or by using our Online Support Form.

Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.