Develop a Circle of Trusted Customers
When making key business/marketing decisions one of the best resources you have for advice is your own customer base. At HEROweb, we're quite fortunate to have an intelligent and business-savvy group of customers.
While some customers are happy to help you improve your products and services, it can take time and a little work to build a relationship with customers to the point that you can rely on them for strategic input.
Our suggestions:
- Be on the look-out for customers who seem smart and interested in your business.
- Build rapport with these customers through contact, either in-person, via email, or other communication channels.
- Ask these customers if they'd be willing to give feedback on a change you're considering - it could be a new pricing structure, or adding an additional line of products.
Often you can learn the most from those whom you are serving.
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Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.
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