Define Your Key Performance Indicators
Defining and tracking your Key Performance Indicators (KPIs) can help you keep a clear focus on your marketing initiatives and fine-tune your business strategy for optimal success.
So what are KPIs? These are small, measurable metrics related to the customer-facing aspects of your business (such as your website) that connect to your larger revenue objectives. Here are some practical examples:
1. The number of users who fill out your website inquiry form each week.
2. The number of clicks on the Order Now button on your home page.
3. The conversion rate for your pay-per-click ads.
When you define specific milestones and start to track them, your efforts to reach those milestones will become more focused. In turn, you are much more likely to attain your larger revenue goals.
We recommend that you define 2-3 KPIs for your business and start understanding how the small changes you make in your marketing campaigns or on your website can help you improve the performance of those KPIs.
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