Next time you craft a headline — whether it’s for a blog post, marketing email, or webpage — give it a test run in the Headline Analyzer. This free, online tool can help you pinpoint the strengths and weaknesses of your headline in regards to length, readability, keywords, and visual and emotional impact. Then, you can decide whether or not you want to adjust to create a stronger headline.

Your choice of headline can make or break your marketing material. Faced with a confusing, bland, or wordy title, your audience may choose to skip the rest of your content completely. Whether you use the Analyzer, or simply a discerning eye, taking a few minutes to evaluate your headline before you publish it is well worth your effort.

Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.