To keep your online brand on people's minds, consider ways that you can engage with your marketing audience across channels. For example, if you have a list of email subscribers and an active Facebook Page for your business, we suggest connecting with your email audience on Facebook using Facebook’s “Suggest Page” feature. Facebook offers you the option to upload a list of email subscribers to your account, increasing the likelihood that their algorithms will recommend your Page as a Page subscribers should “like.”

For step by step instructions, see Facebook’s article “How do I suggest my Page to my email contacts?”

Email subscribers are likely already familiar with your brand. Linking up with them via additional marketing channels can maintain their interest and involvement so that the next time they or a friend need a service or product you offer, your business is the first one they think of.

Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.