As a small business owner, you probably find yourself pulled in a million directions when it comes to managing and marketing your business. Sometimes you might find that you don’t have the time or energy to maintain your presence across several social media channels. In the spirit of spring cleaning, take a moment to evaluate your social media presence and figure out which profiles you can either remove or vamp up.

First, remove your unused social media profiles and links from your website. It doesn’t do you much good to promote a link to a completely empty Twitter feed or Pinterest page with no pins. You don’t have to delete your profile, but you probably don’t want it on your website if you are not actively updating it.

Cross-posts are better than no posts. Yes, of course it’s ideal to come up with original content targeted to the audience of each platform, but tailoring all your social media channels is a huge time commitment. Maybe you are very active on Instagram and Facebook, but that’s all you have time for. Link your Facebook and Instagram accounts to your Twitter account so that your Twitter feed isn’t empty.

Here are some resources for linking your social media accounts:

Post from Instagram to other platforms

Post from Facebook to Twitter

Post from Twitter to Facebook

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