We suggest that you review your website and checkout process from the perspective of a first-time visitor and ask yourself this question: would I trust this site?

Most shoppers or prospective customers are going to ask themselves the "trust" question at some point during their initial site visit. You want to make sure your site reinforces a positive answer.

Some key factors include:

• A description of your business and where you are physically located.
• A clear indication that the checkout on your site is secure.
• Trust symbols/icons showing the site/business has some kind of review from a third party, either for security or business practices.
• Legitimate testimonials/reviews from customers who have had a positive experience.

As many Internet users have some level of concern about credit card security and safety of their personal information, the job you do of earning their trust can be one of the key factors of your online success.

Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.