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Marketing Bites

Ask Someone to Link to Your Site

If you have been reading our Marketing Bites for the past several weeks you know we've been talking about how Google and Bing look at the links coming into your site from other websites when they decide how to rank your site for specific phrases. Even if you have created outstanding content on your site, getting others to link to you can be challenging. One simple step you can take to get started with linkbuilding is to think of one site owner you may know and ask them to link to your site. They could be a supplier, a retailer, a non-profit in your field, or even a long term customer. Anyone you know with a website (even HEROweb!) could potentially provide a link to you site.

It's very important that you stick to Google's linking guidelines as you approach other businesses. Remember that Google always values high quality, natural links over quantity of links. It's a bad idea to engage in potentially spam-y practices like mass form emails to every contact you have. Instead focus on building on the quality relationships you already have in order to build quality links.

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About the Marketing Bite

Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.

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"You offer such great information - I feel like I am gaining a bigger and smarter marketing presence. Thank you so much!" -Pamela

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