Tag Your Links to Evaluate Marketing Campaigns
Tagging incoming links to your website to determine where your traffic is coming from is a practice we've discussed before. We're bringing it up again because it's an essential step for evaluating your marketing campaigns.
By using unique identifiers for different marketing campaigns or other sources (such as Facebook, Bing, or paid ads), you'll be able to see in your Google Analytics reports how many people have clicked through to your site from that campaign or source. In your MightyMerchant Order Manager, you'll even be able to tell how many orders originated with a click from one of these campaigns!
Tagging a link is as simple as adding a snippet of text to the end of that link. The format of your tags will depend on which system you will use to track your links:
- Google Analytics uses a tag called a UTM tag. For information on formatting UTM tags, please read our brief article How to Track Your Marketing Campaigns.
- MightyMerchant uses a tag called a Referral ID (rid). For information on creating and formatting rids, and how rids can be combined with Google Analytics tags, please visit our documentation on Using the Referral ID (rid) to Track Referral Sources for Your Orders. This documentation also discusses where you can find tracking information data in your Order Manager.
Once you begin to accumulate link tracking data from your Marketing Campaigns, you'll gain a better understanding of where your marketing time and dollars are best spent in the future.
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