Greetings From MightyMerchant.
We hope all of you are enjoying the height of summer! We've been busy, and are pleased to announce that our marketing services continue to expand. We are now offering full-service paid search campaign management. It can be a daunting task to enter the world of paid search and time-consuming to manage, even if you are comfortable with bidding on your key search terms. If you've considered paid search but didn't know where to start, or don't have time to effectively manage your current campaigns, let us know. Our Director of Internet Marketing, Max Keele, has years of experience managing paid search and we are pleased to be able to offer this service to our clients.
We also are glad to share with you our newly redesigned MightyMerchant website. When you have a moment, check it out at MightyMerchant.com. We believe the new website looks great, is easier to navigate, and puts important information "at your fingertips." Our new mascot, "Mighty Green," represents our commitment to environmental conservation. Find out how we put our beliefs into action in the HEROWeb/MightyMerchant office, and how you can too.
In industry news, people are celebrating the release of the updated Firefox browser. Firefox has proven itself to be a safe, reliable, and highly customizable way to surf the web. Read our news bit if you're not sure what all the fuss is about.
One other idea we would like to share with you is a site called NeatOStuff.com. The site rotates unique products on its homepage. You can submit some items that you sell that you believe fit the criteria they are looking for, and if they select your item, it will be featured on their popular homepage, getting possibly thousands of views.
And finally, we have a helpful Tech Tip regarding how to add gift messages to the PDF receipts and packing slips generated in the Order Manager.
Thanks for reading SiteBeat!
In This Issue:
· MightyMerchant Announcements-- Now offering HERO Paid Search Management
-- Redesigned MightyMerchant website
-- Be a "Green HERO"
· Industry News
-- Firefox 3 released
· Tech Tip
-- Adding gift messages and notes to the PDF receipts and packing slips generated in the Order Manager
· NeatOStuff.com
-- Get your unique merchandise featured on this popular homepage
· Welcoming New MightyMerchant Clients
· MightyMerchant Announcements
-- Now offering HERO Paid Search Management
- Create and/or expand keyword lists and ad groups in order to get the most effective coverage
- Monitor and carefully adapt campaigns for maximum client benefit using click-through rates and return on investment metrics
- Create and test ad content, through split delivery and other methods
- Adjust bids daily to reflect best-use of campaign needs and limits * Determine and adjust target pages by conversion-to-sales rates
- Create new content pages designed specifically as AdWord landing pages
- Select keywords, modify, and/or remove them based on performance criteria
- Recommend monthly spending adjustments based on program success metrics * Supply weekly reports detailing web traffic, ad performance, and conversions
- Schedule regular phone conferences to discuss campaign directions and performance
