January 2008
Greetings From MightyMerchant.
The MightyMerchant Team would like to wish you all the best in health, wealth, and happiness for the upcoming year!
It was at this time last year when we talked about our focus for 2007: to integrate MightyMerchant software with third-party applications. Throughout the course of the year we rolled out several new implementations and partnerships. Some of the key ones were Constant Contact email marketing services, Webmail.us email hosting, QuickBooks integration, Amazon S3 high bandwidth file delivery, and Authorize.net certification are a few of the highlights. We will continue to expand on the connections between MightyMerchant and other technologies.
Our focus for 2008 can be summed up in one word: MARKETING. We are pleased to kick off the New Year by announcing Hero Web Marketing, a new division of MightyMerchant providing a full roster of Internet marketing services.
We anticipate an exciting year of growth for our company and for our customers. We have started hiring new staff to accommodate increasing demand for our services. This month, we would like to introduce Vanessa Salvia, who some of you already know, as our new Internet Marketing Strategist. Next month we will be announcing two more staff additions.
As your business enters another year of its existence, it's a good idea to re-evaluate your strengths, weaknesses, and missed opportunities that you encountered in the past. Please read our business goals checklist to get you thinking about how your business fared in the past year and how you can maximize your opportunities in 2008.
Our Client Profile this month features StillPointSoap.com, makers of high-quality handmade soap.
Happy New Year!
In This Issue
· Announcing Hero Web Marketing and Website Design
-- Hero Web Marketing, Internet Marketing and Website Design by MightyMerchant
· MightyMerchant Announcements
-- New Staff
-- Millennium Bankcard Partnership
-- MightyMerchant's Blog
· A Business Goals Checklist for the New Year
· Should You Create A Squidoo Lens?
-- We answer the questions: What is a lens and how can one help your business?
· Client Profile - We speak with Mary Post of StillPointSoap.com· Hero Web Marketing, Internet Marketing and Website Design by MightyMerchant
MightyMerchant now offers Internet marketing services through our new division, Hero Web Marketing. For over twelve years MightyMerchant has been focused on eCommerce through its hosted site management platform and web development services. Expanding our services with this new division of our company is an exciting change that will allow us to meet more of your needs while retaining the existing services and the high quality support you expect from MightyMerchant.
Hero Web Marketing is rolling out a full roster of marketing services for customers who are interested in building their online business and maximizing their site's exposure through search engines, publicity, and direct marketing. Among the services we are offering are Search Engine Optimization (SEO), content creation and article writing, link building, assistance with communications services such as email newsletters and surveys, social networking exposure, assistance composing press releases, and blog or forum set up and management.
Hero Web Marketing services will offer two search engine optimization (SEO) packages which include analysis and implementation of a strategic SEO plan tailored to your site. Packages include integration with site tools such as Google Analytics and Google Product Feed, link-building, and more.
Please visit for a full description of our marketing services. We look forward to working with you to promote your site!
Vanessa Salvia has joined our staff as Internet Marketing Specialist. Vanessa may be familiar to some of you already, as she has been with us since July of 2006 as a part-time contract employee. In recent months MightyMerchant has been developing new services to offer our clients. With Vanessa now joining us as a full-time staff member she is available to work with our clients on developing their online marketing strategies, from blogging to newsletters to on-the-page search engine optimization, through our new division, Hero Web Marketing.
-- Millennium Bankcard Partnership
We are pleased to announce our association with Millennium Bankcard to provide excellent pricing on payment processing services, backed by responsive service and support. If you need a merchant account or would like to compare pricing with your current provider, you can check out Millennium Bankcard by going to
-- MightyMerchant's Blog
Since we launched our blog in August of 2008, we've seen a steady growth of readership, both from our own clients and from people finding us through web search. But . . . not as many of our customers are reading it as we would like! When we have talked to customers about our blog, the two most common responses we get are, "What do you blog about?" and, "I'm too busy to read blogs."
To answer the first question, we blog about topics important to the ecommerce webmaster! Recent topics include Link Building Basics, Advanced Search Operatorsto help you quickly learn technical information about your site such as number of incoming links and Google's description of your site, and 8 Ways to Increase Your Email Opt-Ins. Our recent post about creating a Squidoo lens to market your business is reprinted below.
While we certainly understand being busy business owners, we hope you will consider the as another tool in your toolbox that can help your website be more successful. Let us know if there's a topic you would like covered on the blog.
· MightyMerchant Announcements
-- New Staff
