Marketing Tip

Marketing Tip - Score a Great Review of Your Product or Site
A non-biased review of your product or site on a highly visible blog or forum is worth its weight in marketing gold. Here's how you can make it happen:

1. Research. Find the locations on the web where people talk about products such as yours. It could be blogs, forums such as Google groups, social networking sites, or product review sites.

2. Get the Word Out. Put together a short and compelling email about your product explaining what is remarkable or unique about it. Consider "seeding" your product to bloggers or other prolific communicators. http://prweb.com is a great site for distributing press releases. Many review sites are thirsting for unique items to feature; try contacting the owner directly. Make sure that the reviewer knows where on your site you want them to direct their link.

3. Pay Attention. Assuming someone bites and puts some information out about your products, you want to be aware of it. They might say something good or they could say something bad. On a forum or blog, be ready to chime in with some humble thanks, additional info, clarifications, or defense of your product. Active participation can be a real positive on the web.

4. Analyze. Once you get a review (and, hopefully, an incoming link) watch your statistics to see what kind of traffic you are getting from the review. If you see a lot of inbound traffic, but no orders, make sure that you have a good, strong buying message on your landing page. Consider tuning the text on the page to speak to the people who are coming from the review.

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