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MightyMerchant Services & Features > Services > Search Marketing Packages  > Hero Paid Search Management

Hero Paid Search Management

Hero Paid Search Management Whether you’ve been running your own pay-per-click AdWords account (or other paid search account), or think you’d like to start one, we are here to help. We can take over the management of your existing campaigns or start you off from scratch. When you sign up for our paid search program, here’s what you get:

Keywords

  • Create and/or expand keyword lists to cover all your prime customers

Ad Creative

  • Design and write copy for targeted ad groups that gets your ads noticed

Vigilance

  • Monitor and carefully adapt paid search campaigns for maximum profitability:
    • Use click-through rates (CTR) and return on investment (ROI) metrics to maximize your earnings
    • Create and test search ad content, through split delivery and other methods
    • Adjust bids daily to reflect best-use of campaign needs and limits
    • Determine and adjust target pages by conversion-to-sales rates
    • Create new content pages designed specifically as AdWord landing pages
    • Select keywords, modify and/or remove them based on performance criteria
    • Recommend monthly spend adjustments based on program success metrics
Reporting

  • Supply weekly reports detailing web traffic, ad performance, and conversions; and schedule regular phone conferences to discuss campaign directions and performance.

Pricing for the Hero paid search packages varies by the number of products you sell and by the amount you can budget for visits. Contact us today for a free quote.

Your paid search program will be managed by a Google Qualified AdWords Professional.



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