MightyMerchant won’t undertake any optimization strategy without following it up with analysis and clearly reporting the results to you. Our weekly email reports provide a baseline for measuring results and tracking your progress as you move up in the rankings. We won't try to confuse you with irrelevant details and fancy-looking but uninformative charts and graphs. Our reports are focused on search data, visitor tracking, and how that relates to what you’re most concerned about: your search engine rankings and your revenue.