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"Paid" search engine optimization relies on paid advertising to achieve top listing in the “sponsored listings” spot in the sidebar of the search engine results page (SERP). While a paid advertising, pay-per-click method can definitely help to increase your traffic and conversions, ultimately what everyone wants is to rank well naturally. This means that when people search for the targeted words and phrases that relate to your products and services, your website comes up highly in the search engine results. To achieve naturally high search engine rankings requires time and well developed content. It can be a good idea to utilize paid advertising when your business is first starting out, until your SEO strategy begins to pay off with naturally high rankings. Our focus is on the natural or organic search engine rankings that you don’t
have to pay for.