Business Partner News

Business Partner News Constant Contact introduces new tool called ListenUp! Survey

Customer feedback can be a double-edged sword. The bad news: you just lost a customer. The good news: at least they told you why. Often, customers who are unhappy are the only ones you hear from. And there may be many more unhappy customers who never take the time to call customer service with a complaint or send an email explaining why they've taken their business to your competitor. Making it easy for customers to give you feedback, whether positive or negative, helps you provide better service and helps you develop a deeper understanding of what your customers need, want, and expect.

Getting Started
Start Constant Contact's Survey Wizard at the "Welcome" box, the same place you go to create an email after logging in. Pre-written questions can be edited, and you can choose from more than 40 survey templates focusing on Member Satisfaction, New Product Development, Website Feedback and others. Surveys can be implemented by sending an email invitation to your contact list or by placing a link on your website.

Reporting
Survey results are reported in graph format. The "Details" button allows you to view individual responses to questions, to help you identify specific needs to address or to let you know what you are doing well.

Filtering
The Survey tool's Filter settings let you focus on a group of respondents who gave similar responses. These filtered groups can be saved as separate email lists, allowing you to send them targeted emails based on their responses.

Constant Contact offers a free 60-day trial if your contact list is under 100 names, and your survey results will remain available after your trial period expires.

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