How can MightyMerchant help YOU get better listings in search engines?
By Vanessa Salvia, 5/12/07
Most web development companies promise to optimize your search
engine rankings, and many of them can, to a certain extent. But what
sets MightyMerchant apart is the ease with which our software allows
you to manage your own SEO tasks. With our software, you can
systematically fine-tune page content, keywords, and page titles so you
can generate the targeted traffic which results in more sales. We
deliver verifiable high-ranking results through several means, none of
which “trick” the search engines unfairly through “cloaking” * or
”spamdexing.” **
MightyMerchant clients are succeeding in competitive markets with
dependably high search-engine rankings. Our clients range from small
home-based businesses to large-volume international restaurant
suppliers. The MightyMerchant software package is easy and effective no
matter how big or small your business is.
Here are a few examples of the results our customers are getting
for competitive search terms. We have many more examples of web sites
built with MightyMerchant that place in the top ten on Google, Yahoo!
and MSN for hundreds of keyword combinations.
Term: kids organic clothing
Site: http://www.gardenkidsclothing.com
Google rank: 1 of 1,240,000 on 5/12/07
Yahoo! rank: 1 of 2,980,000 on 5/12/07
This customer does not work with an SEO firm
Term: natural baby products
Site: http://www.babysenchantedgarden.com
Google rank: 6 of 20,500,000 on 5/12/07
Yahoo! rank: 6 of 22,600,000 on 5/12/07
This customer does not work with an SEO firm
Term: pond pumps
Site: http://www.pondbiz.com
Google rank: 3 of 1,150,000 on 5/12/07
Yahoo! rank: 6 of 20,200,000 on 5/12/07
This customer works with an SEO firm
Term: restaurant mints
Site: http://www.mintsdirect.com
Google rank: 1 of 1,560,000 on 5/12/07
Yahoo! rank: 2 of 411,000 on 5/12/07
This customer does not work with an SEO firm
You want your website to pop out right away in the engines, and
our expertly-designed MightyMerchant software package helps you make
that happen. SEO techniques not only increase the number of visitors to
your site but increases the quality of those visitors, meaning you are
getting targeted hits from people shopping for products you offer, not
just any and all traffic. While SEO sometimes takes patience, focusing
on desirable traffic does result in more sales. Search engine
optimization is very effective when incorporated into the initial
development and design of a site, but it’s likely that your search
engine ranking can be improved at any time, even if you’ve been in
business for years.
Here at MightyMerchant, we use no tricks or gimmicks, just
techniques based on experience and knowledge which allow you to
fine-tune your Internet presence. The most important advantage you have
with MightyMerchant software is that it puts you in control. Techniques
based on our experience and understanding of e-commerce allow you to
fine-tune your website anytime you like and in a number of ways.
MightyMerchant uses several strategies for SEO:
• Unique targeted page titles
• Easy to use interface for managing page titles, keywords, product descriptions and pricing
• Product name placed inside each URL, no matter how many products
you have, optimizing search engine results — no query strings
• Creating search engine friendly, keyword rich URLs that are easily crawled
• Media-rich websites integrating Flash and other media programs for visual effects without compromising SEO results
• Keyword rich internal links and headings
• Easy to manage link-exchange
• Automated system for sending data about your pages to Google and Yahoo! site maps
• Broad exposure— no matter how many pages you have,
MightyMerchant allows each of them to be optimized for numerous
specific terms
Your biggest advantage when choosing MightyMerchant is the high
level of support we offer, to help you take control of your SEO
efforts. Our business is built on building trust with our clients.
Getting to know you and the needs of your business helps us help you
identify and creatively reach your desirable traffic, generating
targeted traffic for higher conversion into sales. The MightyMerchant
software package offers customize-ability unmatched by other
web-developers. Other web developers offer customization only as a more
expensive package and make you pay each time you want to update or
change your website. Our Site Manager puts the power in your hands,
letting you quickly and easily fine-tune your site as often as you
like. You don’t have to pay for updates or changes.
The MightyMerchant Site Manager is easy to use, even for
complicated set-ups involving multiple pricing, numerous products or
many different types of products. We’ve designed MightyMerchant with
ease and effectiveness as top priorities, and back that up with
rock-solid managed web servers, housed in Rackspace.com's world-class data center.
In our own market, web development, garnering top SEO results is
highly competitive. Check out this table of results showing how well
MightyMerchant places.
| GOOGLE | YAHOO! | ||||
| DATE | SEARCH TERM | RANKING | DATE | SERCH TERM | RANKING |
| 5/14/07 | shopping cart sites |
3 of 48,400,000 (Datahost)
6 of 48,400,000 (MightyMerchant) | 5/14/07 | shopping cart sites | 3 of 55,200,000 |
| 5/14/07 | shopping cart web sites | 1 of 13,500,000 | 5/14/07 | shopping cart web sites | 1 of 55,100,000 |
| 5/14/07 | shopping cart websites |
2 of 28,400,000 (Datahost)
4 of 28,400,000
(MightyMerchant) | 5/14/07 | shopping cart websites | 1 of 6,990,000 |
| 5/14/07 | ecommerce sites | 9 of 13,400,000 | 5/14/07 | ecommerce sites | 2 of 16,000,000 |
| 5/14/07 | ecommerce web sites | 3 of 97,400,000 | 5/14/07 | ecommerce web sites | 3 of 15,900,000 |
| 5/14/07 | ecommerce websites | 4 of 1,940,000 | 5/14/07 | ecommerce websites | 1 of 9,720,000 |
| 5/14/07 | hosted ecommerce | 3 of 2,220,000 | 5/14/07 | hosted ecommerce | 1 of 10,100,000 |
| 5/14/07 | hosted shopping cart | 9of 1,410,000 | 5/14/07 | hosted shopping cart | 9 of 3,890,000 |
Our positioning in the top 5 for these highly competitive terms shows that we know how to build web sites that place well in the major search engines. But why should you care if our business name, MightyMerchant, places well? Because when you choose MightyMerchant, you get a web site based on the exact same technology and developed with the same level of expertise and care that the MightyMerchant web site is built on. MightyMerchant software can do for you what these techniques have done for us.
* Cloaking — a technique in which the content presented to the search engine is different from that presented to the users' browser
** Spamdexing — a technique that tries to trick search engines into giving a site a higher ranking, or to trick search engine users into visiting a site based on the search engine description, which can be substantially different from its true content.
About MightyMerchant
MightyMerchant specializes in developing e-commerce and database
driven, content-rich websites for small business customers across the
US. The company was listed as one of Practical eCommerce Magazine’s
“Top 100 Notable Shopping Carts” in September/October 2007. Hundreds of
site owners use MightyMerchant to quickly and easily manage their
online stores. For more information visit www.mightymerchant.com, and for ecommerce knowledge and tools visit the MightyMerchant eCommerce Blog.
