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Develop a Circle of Trusted Customers

When making key business/marketing decisions one of the best resources you have for advice is your own customer base. At HEROweb, we're quite fortunate to have an intelligent and business-savvy group of customers.

While some customers are happy to help you improve your products and services, it can take time and a little work to build a relationship with customers to the point that you can rely on them for strategic input.

Our suggestions:

  1. Be on the look-out for customers who seem smart and interested in your business.
  2. Build rapport with these customers through contact, either in-person, via email, or other communication channels.
  3. Ask these customers if they'd be willing to give feedback on a change you're considering - it could be a new pricing structure, or adding an additional line of products.

Often you can learn the most from those whom you are serving.

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About the Marketing Bite

Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.

Readers say...

"You offer such great information - I feel like I am gaining a bigger and smarter marketing presence. Thank you so much!" -Pamela

"Thanks. I have been getting a lot of value from [the Marketing Bite]. If I need help with marketing on the web in the future, I know where to find the experts." -Jodi

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